The Story of Riccardo Termini and Agent Incubator
When a founder builds a business from scratch, grows it fast, and manages to sell it within just a year, that’s a story every entrepreneur can learn from.
Riccardo Termini, a 26-year-old entrepreneur from Italy, started Agent Incubator LLC with Neubase in November 2024 to help real estate professionals in the US and Canada generate leads and grow their businesses. Less than a year later, he sold all the assets of the company to a private investor.
To clarify what that means: he didn’t sell the legal entity itself, but everything inside it, such as the brand, clients, systems, and operations.
Let’s say you want to sell a box of apples. It’s like selling everything that’s in the box while keeping the box itself.
After completing the deal, Riccardo renamed the entity Aurelian Capital Group and shifted his focus toward investment banking, where he now helps other founders raise funds or prepare for successful exits.
In this short interview, Riccardo shares how the sale came about, what the process looked like, and why keeping your books clean, your financial data organized, and your business ready for due diligence is key when opportunity comes knocking.
1. Tell us a bit about your business? What it does and how it all started?
Hello there, I’m a 26-year-old entrepreneur from Italy, based a little bit everywhere in the world. I travel quite often between London, Dubai, South Africa, and Europe in general. The business is called Agent Incubator, and what it does is it provides lead generation and marketing services for real estate agents and real estate professionals for Canada and the United States. You can find it at agentincubator.io.
2. What made you decide to form a US LLC as a non-resident, and how did that help your business grow?
Well, just the ease of use, right? It’s very easy to operate compared to all the bureaucracy that you have with European companies.
Plus, obviously, my client base was international, so I decided it would be the best choice for me. And it definitely helped my business grow because it allowed me to focus on the business and not so much on the bureaucracy.
3. At what point did you start thinking about selling your company, and what led to that decision?
I started thinking about selling the company early this year, 2025. What led me to that decision is that I was basically at a point where my interests started laying in other fields, and that’s the main reason why I decided to pivot.
4. How did you find the buyer, and what was the process of selling your business like?
I found a buyer through a website called Flippa.com. The process of selling the business was pretty easy. I had a few Zoom calls with the potential buyer and then sent over all the material for due diligence, signed an agreement, and got the deal done.
5. What were some of the biggest challenges during the sale, and how did you overcome them?
There were no very big challenges during the sale. The only thing I can say as a piece of advice for people reading this is definitely make sure you have all your data in place: your P&L, financial data, and assets.
That’s actually what I do now. I transitioned into investment banking, and I help businesses that want to exit find a buyer or businesses that want to raise money.
6. Looking back, what do you think made your company attractive to the investor who bought it?
Well, mainly the team and the system, how you build behind it, and the proven track record that the team had.
7. What advice would you give to other founders who might want to sell their business one day?
Have a strong team. Focus on obviously SOP and everything, and make sure that your team is capable of functioning without you involved in the business. That’s the biggest thing I can give you. Keep everything clean and in order, financial assets, cap table, everything that might be useful for a potential investor. You’ve got to be ready for the investor to look at.
